Advertising Ebooks
Advertising as Communication
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
Merchant: eBooks
Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising?s effects have relied on data from time periods unlike today?s and have used models possibly inappropriate for supporting today?
Merchant: eBooks
Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Merchant: eBooks
Sports, Culture and Advertising
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.
Merchant: eBooks
Advertising International
The advertising industry has changed out of all recognition over the past twenty years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates.
Merchant: eBooks
The Advertising Handbook
The Advertising Handbook unravels the how and why of advertising.
Merchant: eBooks