Advertising Ebooks
Discourse of Advertising
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it.
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Advertising as Multilingual Communication
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.
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The Adman in the Parlor
How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century?
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Career As An Advertising Artist - Graphic Designer, Creative Director, Illustrator
Advertising is everywhere. Try to get through a day without seeing a printed advertisement, a television commercial, or a pop-up ad on a web site.
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The Little Blue Book of Advertising
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.
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Advertising in Tourism and Leisure
Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.
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