Advertising Ebooks
Adland
Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape.
Merchant: eBooks
Religious Dimensions of Advertising
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies.
Merchant: eBooks
Global Advertising - Insights from Multiple Markets
The articles contained in this e-book cover a broad spectrum of topics related to global advertising.
Merchant: eBooks
Advertising and New Media
This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Merchant: eBooks
Advertising Cultures
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.
Merchant: eBooks
Advertising and Satirical Culture in the Romantic Period
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time.
Merchant: eBooks