Advertising Ebooks
Underdog Advertising
‘Underdog Advertising’® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency.
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Marketing Without Advertising
Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
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The Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true.
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The End of Advertising as We Know It
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all." -- Warren Bennis, University Professor and Distinguished Professor of Business Administration, USC Marshall School of Business.
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Pictorial Metaphor in Advertising
In this exciting study Forceville provides us with a method of detecting the metaphors which exist within pictures and especially advertising.
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Easy Step by Step Guide to Writing Advertising Copy
A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
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