Advertising Ebooks
Online Advertising Playbook
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.
Merchant: eBooks
Advertising and the Mind of the Consumer
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.
Merchant: eBooks
The Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true.
Merchant: eBooks
Advertising in Tourism and Leisure
Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.
Merchant: eBooks
The Future of Advertising
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis.
Merchant: eBooks
Humor in Advertising
Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion on this popular advertising technique.
Merchant: eBooks