Advertising Ebooks
Do-It-Yourself Advertising and Promotion
How to create Madison Avenue advertising on a Main Street budget. This Third Edition shows readers how to successfully create high-impact advertising on a limited budget.
Merchant: eBooks
Language of Advertising
The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image and typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, pu
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The Future of Advertising
Advertising Age is the world\'s most widely read resource for advertising industry news, information, and analysis.
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Humor in Advertising
Although the use of humor in advertising has its origins in the early days of the business, its widespread use as an advertising strategy is a more recent phenomenon. This is the first book-length, fully integrated discussion on this popular advertising technique.
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Online Advertising Playbook
Praise for The Online Advertising Playbook\"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don\'t always get it right.
Merchant: eBooks
How to Produce Successful Advertising
This comprehensive handbook takes you step-by-step through planning and implementing a successful advertising campaign. Fully updated, and including new material on advertising on the Internet, the book discusses every stage of this exciting, but often daunting process.
Merchant: eBooks