Customer Relationship Management Ebooks
Customer Relationship Management
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.
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Customer Relationship Management Systems Handbook
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each cu
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E-commerce Relationship Marketing
E-commerce marketing is at the intersection of information systems technology (i.e. supply chain management, enterprise resource planning, customer relationship management), traditional marketing, and the customer interface.
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Electronic Customer Relationship Management
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field.
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Mobile Customer Relationship Management
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.
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ACT!® 2005 For Dummies®
* The fun and easy introduction to the latest update to ACT!, the leading contact management/customer relationship management (CRM) software that allows users and organizations to manage their business relationships effectively* Shows how ACT!
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